I was so excited about the idea of interviewing a baker. I knew right away that I wanted to pick the brain of Jennifer Matsubara, owner/designer of Shelby Lynn’s Cake Shoppe. Jennifer is from my hometown of Springdale, Arkansas. And around here, we consider her a  local celebrity. Not only is she an adorable hometown girl who makes beautiful & delicious cakes, but also an award-winning Food Network Champion. Jennifer’s motto says it all, “Imagination+Love=CAKE”

Shelby Lynn’s Cake Shoppe was established in 2001. Jennifer had never baked or decorated a cake; she simply had the determination to open her own successful business in Northwest Arkansas. Jennifer began entering cake decorating competitions in  2004, and gained national attention in 2007 with her first appearance on the Food Network’s cake decorating challenge. Continue Reading »